About me
Throughout my career, I have gained a holistic view of the design process, from ideation to final implementation. I have expertise in wireframes, high-fidelity interfaces, animated prototypes, design quality, A/B testing, and iterations based on user feedback and performance metrics.
My approach goes beyond aesthetics. I view design as a strategic tool to solve real problems, always seeking a balance between functionality, innovation, and visual impact. I actively collaborate with multidisciplinary teams, connecting different perspectives to ensure that each product delivers clear and measurable value.
Over the years, I have worked on projects that required critical decisions in dynamic environments, leading initiatives that transformed complex ideas into simple and intuitive solutions for the end user. My focus is to ensure that each project reaches its maximum potential through clear, efficient, and scalable design.
Currently
Currently, I lead the design of an innovative project aimed at enhancing the growth of online stores within the Shopify platform. This product, developed from scratch, enables agencies and merchants to create high-quality digital experiences without the need for robust development teams.
As the Principal Product Designer, my role involves not only the development of the solution but also the definition of product and user experience strategies, ensuring that every detail contributes to the success of the businesses using this tool. It is a job that combines foresight, agility, and focus on results, delivering a platform that elevates the level of global e-commerce, rather than wasting time adjusting ready-made themes or creating from scratch.